One of the most well known examples of propaganda is the “We Can Do It!” poster made by the US Government during World War II. The poster was designed to motivate women to get involved in the military by helping to take over jobs that were usually occupied by men; with the exception of becoming a solider and participating in combat. Women signed up for jobs like filling out paperwork, making guns, fixing planes, becoming factory workers, volunteering for the Red Cross or working in military hospitals. The poster’s use of a regular woman helps to fuel the idea that any women could come forward to help their country. The woman is not dressed up or wearing makeup and does not appear to be a celebrity type. She is the everyday woman. The words “We Can Do It!” are bold and put in a word bubble. Much unlike the Uncle Sam “I Want You!” poster, this poster encourages the viewer by making them feel part of a movement. The woman in the poster is personally speaking to you and not commanding you to do something. This could all help explain how over 6 million women would go on to have wartime jobs.
I also used this propaganda poster on one of my recent posts, so therefore I was very drawn to this post :) It's very empowering to know that this poster, which addressed the women of our country, is one of the most remembered and recognized WWII propaganda posters of all time. Clearly, it served its purpose. You should look at my blog if you like Rosie the Riveter; I found a song accompanied by actual footage of women working in all the jobs you listed above. Just thought you might enjoy it :) Great post!
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