Typeface

This video not only uses typeface to emphasize the images, it is part of the images themselves. Words are stacked together to form skyscrapers or are used as segue to lead toward other text. The cartoonish style is playful, as are the words that move about the screen of their own accord. The text is alive as it describes the simplistic images of New York City around it, sometimes protruding out of the images themselves. Without the typeface, the video wouldn't be nearly as interesting or esthetically pleasing.